Affiliate Marketing: What Does It Mean And How To Use It On Your Blog?

Affiliate Marketing: What Does It Mean And How To Use It On Your Blog?

Looking for strategies to make your blog profitable? Then you have come to the right place. Being an affiliate has become one of the most popular and attractive ways to generate income with a blog or any other type of page or network online.

The rise of the Internet has allowed millions of people to work selling products without having to create their own. But how is this possible? With affiliate marketing.

If you are not familiar with this term, don't worry, we have prepared this post in which we explain what affiliate marketing is, its advantages, how to start and some tips to start your career as an affiliate on the right foot.

Let's start!

What is affiliate marketing?

Affiliate marketing is a type of marketing in which a person earns money by promoting physical or digital products of others.

This is a form of marketing (and business) that emerged in the 1990s thanks to Amazon, who at that time began to offer the affiliation service so that whoever wanted to disclose the products available in the store did so, and In turn, receive a commission for each sale generated.

In summary, we could say that affiliate marketing works in the following way:

An affiliate promotes the product of an entrepreneur or company in exchange for a commission for each sale or action carried out.

Pretty straightforward, right? This is a type of online business that has become very popular in recent years and has allowed people with internet authority or persuasive skills to earn money working from home without investing a dime.

The best part of affiliate marketing is that it is a win-win business. Yes, both the affiliate and the producer can obtain great benefits. The affiliate manages to monetize his blog, websites and social networks, without having to create a product while the producer manages to reach more customers and, of course, obtain greater economic benefits.

Affiliate Marketing Advantages

There are many reasons to work as an affiliate on your blog, let's see some:

• If you already have a blog and have developed your personal brand, you can obtain economic benefits working as an affiliate in a simple and independent way.
• It is one of the few business models in which you do not run the risk of losing money.
•  You don't need to create your own product or have deep knowledge about a topic to earn money as an affiliate.
•  You can work according to the schedule you want and from anywhere.
•  You don't have to worry about logistics, sales processing or payments.
•  It is a scalable business model with many possibilities to grow in the future.
•  Payments are guaranteed
  
  

How do payments work?

As we mentioned earlier, one of the advantages of affiliate marketing is that payments are always guaranteed.

The reason for this is that payments are managed through an affiliate program that offers a link to the affiliate and after that link, commissions after sales are calculated automatically.

In this way, the possibility of fraud is completely eliminated.

Who can be an affiliate?

Anyone can become an affiliate! That's right, you don't have to have a recognized website or blog to sign up for an affiliate program; however, it is important to note that bloggers who already have a strong personal brand and strong audience have more opportunities to get better results when it comes to disclosure.

So if you already have a blog, we could say that half the work is done!

For example, suppose you have a blog that deals with topics about travel, hobbies and general leisure. You can work as an affiliate recommending other products with themes that are interesting to your audience. For example, you can make a post or video about your last trip and recommend an ebook on tips for traveling on a budget.

This is one of the ways in which you can work as an affiliate on your blog without appearing invasive, while recommending quality and interesting products for each of your followers.

If you do not have a blog, much less authority on the Internet, do not worry: you can start from scratch to create your own community and personal brand. Of course, make sure you meet the following requirements:

• Have discipline.
• Want to study and become a digital marketing enthusiast. It is what will help you earn commissions!
• Have good communication skills: know how to write clearly and have public speaking skills.
• Be a good seller.
•  Be persistent: This is not a business where you will make a profit in 1 or 2 weeks. Therefore, it is important that you are persistent, organized and above all that you have confidence in what you do.

How to choose products to promote on your blog?

Most affiliate programs offer categories where the affiliate can choose which products to promote. If you are looking for products to start working as an affiliate, here are some recommendations for you to choose the right products:

• Choose products that are of interest to your performance niche. The products you choose should always be in accordance with your brand and the content you publish on your blog, YouTube channel or social networks.
• You need to test the products before promoting them. Recommending a poor quality product can affect your reputation and image on the Internet.
• Don't ignore consumer opinion. Before selecting a product, take the time to evaluate the producer's reputation, customer feedback, etc.
• Check what the commission percentage is. Despite the fact that the affiliate programs guarantee payment, it is important that you verify the percentage of commission that the product has and thus make sure to work with those who benefit you the most.

How to do good affiliate marketing?

Let's see some tips to do a good affiliate marketing:

Use SEO techniques

 

Surely you've already heard a lot about SEO, and that is when it comes to working with affiliate marketing, this is something that we cannot leave out.

SEO is nothing more than a set of strategies to improve the positioning of a page in the results of the different organic search engines.

When you work as an affiliate, using SEO techniques is important because it helps you drive more traffic to your page, reinforce your authority on the subject, and increase your chances of sales.

Trust the power of content marketing

 

When you develop content marketing strategies you create confidence and increase your authority in your niche, improve your SEO positioning, manage to stand out in relation to your competitors and, of course, increase your sales possibilities!

For more information, we invite you to look at this post.

Use copywriting techniques

Copywriting is the ability to persuade a person through a text and, therefore, it is a fundamental technique for your content marketing strategy, since it will allow you to create content capable of generating immediate sales and simple actions, such as example: subscribe to a newsletter, watch a video, share content, etc.

Some essential tips that are worth remembering when developing copywriting techniques are: always include a call to action or call to action in your texts, reinforce the text with psychological triggers, avoid technical content and above all: be original.

Don't be invasive

A golden rule when working with affiliate marketing is not to be invasive. To be successful as an affiliate it is important that your content is seen as something real and genuine, it is the only way to get your users to believe in you and your recommendations.

When you are invasive and you only focus on selling, selling and selling, you generate mistrust and also lose followers.

So always remember: don't bother your users with little relevant or meaningless ads. It always offers useful and quality content.

Always think of the reader's experience

A successful affiliate is one who puts himself in the shoes of his readers and establishes as a priority that they always have a good experience with each visit.

To achieve this, you need to understand your audience very well (what they want, what their profile is, what products they are interested in, etc.) before presenting content and recommending a product.

conclusion

What did you think of the idea of ​​working as an affiliate? Affiliate marketing is undoubtedly a great option for those who want to undertake without risking too much, and even without risking absolutely nothing.

The best thing is that the Internet makes available a lot of tools with which you can start working on your personal brand and career as an affiliate; you will only need some basic computer skills, ingenuity and a lot of creativity to position your site and build a solid community ready to buy any of the products you decide to recommend.

Do you have any other ideas about working from home that you can undertake with the help of the Internet? Share it with us through a comment!

Bye!