The definitive Guide to the 10 Actions to launch and promote a new Website

The definitive Guide to the 10 Actions to launch and promote a new Website

Starting with a web page and doing it well is not easy. When I started my blog a few months ago I was like headless chicken. I made several mistakes that I have had to rectify afterwards. At that time, this "Definitive Guide to the 10 Actions to launch and promote a new Website" would have been great for me. I assure you that if you follow these 10 tips you will be much closer to launching your project on the Internet successfully.

The process of launching and promoting a new website is for many entrepreneurs, bloggers and business owners, an uncertain perspective, since they are unaware of the most important actions they must take to publicize it, reach the right audience and get results.

In this article that I have the pleasure to write for Arturo García's blog, I want to offer you my best recommendations so that your website starts off on the right foot. By applying these 10 actions, you will be able to attract qualified traffic, consolidate an online community around your business or personal brand and increase the chances of attracting customers.

The first thing I want to tell you about is the most important factor you should know when you start a blog:

Know and understand your potential audience

This is everyone's basic pillar, although it is true that it is not an easy task, and that sometimes we learn it over time, as we get feedback from people who start to follow us. It is essential that you keep this principle in mind: The content you create for your Website, including your blog and social media posts, has the primary mission of serving your existing and potential customers.

I ask you: How much do you know about them?

What do they expect from you?

Your audience, your readers and clients must know exactly how you can help them from the first minute they land on your website. Good businesses are those that solve problems, and transform the lives of their customers.

You need to understand where your potential clients are and what they are looking for. You must have a clear understanding of your mission based on the transformation your audience is seeking.

Focusing your content on solving your doubts and satisfying your needs and desires is crucial to make your website stand out and create a sense of community.

To the entrepreneurs I advise, I never tire of insisting on how vital it is, to be successful online, to be clear about the market niche and the key words with which you are going to generate your content.

Success is not necessarily achieved by the person with the best product or the one who works the hardest. Selecting the right niche and focusing on the correct keywords are two of the decisive elements for the success or failure of your Internet business.

In my experience, one of the main reasons why many websites fail is because their owners don't spend the time necessary to do research and segmentation of their niche and select the best keywords to reach that niche.

What is your niche and your keywords? I would love for you to tell me in the comments if you have done this study for your website.

If you have not done this study I invite you to read these two articles:

Complete guide to the criteria for choosing a profitable niche for your blog or website

The 2 Main Factors that determine the success or failure of an Internet Business

Now that this point is clarified, I can calmly tell you:

Table of contents

    The definitive Guide to the 10 Actions to launch and promote a new Website
    1. Plan your Content Generation Strategy
    2. Start your subscriber list from day one
    3. Use effective calls to action on your buttons, links and sales texts
    4. Gather some testimonials and make them public on your website
    5. Create connections on Social Networks
    6. Position yourself as an expert. Build your Online Authority
    7. Do Comment Marketing on other blogs and participate in Forums
    8. Guest Articles are a great strategy to increase our followers
    9. Without measuring you cannot advance
    10. Cultivate the habit of perseverance and patience

The definitive Guide to the 10 Actions to launch and promote a new Website

 

1. Plan your Content Generation Strategy

As commercials of our brands and businesses, we must promote a perception, as attractive as possible, for our clients and prospects. The soul of a brand and of any business lies within its meaning, and this meaning is largely perceived by the stories and content that we spread.

Why is content generation so important in a consistent way to enhance any project on the Internet?

These are the 5 main benefits of carrying out a content generation strategy for your blog and social networks:

1. You will get qualified traffic to your website.
2. You will be able to position yourself as an authority and an expert in your niche
3. You will gain support and credibility within your sector.
4. You will establish a relationship of trust with your online community.
5. You can encourage your prospects to subscribe, buy or any other action that interests you.

In order for your website to start receiving visits and positioning itself in the Internet search engines for the keywords that interest you, you will have to put all your effort into generating valuable, authentic and useful content for that niche market that you want to serve. . The key to achieving an audience for your blog is to create quality content regularly.

The format in which you produce content can be as varied as you want, from articles on your blog, infographics and videos, to podcasts and online seminars. Your objective is to find out which content formats are the most feasible for your audience.

Become an ambassador for your content, creating and expanding it through all possible channels. To achieve this, training and sustained practice over time are decisive, without forgetting to maintain motivation.

2. Start your subscriber list from day one

Is your website ready to capture emails from your visitors?

If not, let me tell you that you are missing a golden opportunity. One of the most common mistakes made by entrepreneurs who use the Internet to grow their businesses, is not to start a list of subscribers just launching your blog.

Why is it essential to attract subscribers for your business?

A subscriber list is essential for your business, because it is the most direct channel to communicate and relate to people interested in your company or personal brand.

If you want to sell products or services, email marketing can become your best sales platform.

Frankly, I love email marketing because it gives me the opportunity to create a relationship of trust with my community of followers, and a sense of identification with my personal brand.

My recommendation is that when you are starting, do not sell to your list of subscribers, the wisest thing is to use the messages to build a relationship of trust with them. Give them some information or resource they crave, give them an eBook, or some exclusive content for download.

Establish an emotional bond, communicate with them in their own language and answer their questions. If you consistently deliver quality content and create a favorable first impression, you will earn a loyal subscriber who is more likely to share your content and become a customer of your products and services.

3. Use effective calls to action on your buttons, links and sales texts

A call to action is a request or order to do something. It is the most effective tactic to convert the traffic that reaches our website into loyal readers and clients.

Websites use calls to action to persuade readers to subscribe to a newsletter, download an e-book, attend a course, click a link on another page, buy a product, hire a service, etc.

Calls to action can make the difference between a highly profitable website and one that is not. You may spend a lot of hours writing articles, posting on social media, and optimizing your blog's ranking, but your efforts will wane if you don't ask your visitors to take action. They can come to your website, consume your content and never return 🙁

Sometimes you don't know what are the best calls to action, so it is important to try different variants. Test your headline, button texts, location and content of your offer to determine what makes your visitors take the action you want.

4. Gather some testimonials and make them public on your website

Whether you offer a service or a product (or both), you should have some visible testimonials on your website to build trust.

A testimonial is objective proof that your product or service works and above all, solve the problem or satisfy the desire of your customers. There are three types of testimonials: satisfaction, results, and you as a professional. The testimony must be specific, credible and respond to common problems.

Ask your existing clients what they liked most about working with you, or the difference of your product with other similar products.

If you are starting and do not have these testimonials at the moment, you can ask testimonials from friends to talk about your values ​​as a person and how you transform their lives. The goal is to provide you with support and credibility.

5. Create connections on Social Networks

Social media has become very popular, and all companies or entrepreneurs who start with a website should take advantage of social media. At a minimum, I recommend my clients create accounts in the following:

• Twitter
• Facebook
• Linkdin
• Google +
• Youtube (if you have or will have content in videos)
• Flickr and Pinterest (if you have content in the form of graphics and images)
• Flickr and Pinterest (if you have content in the form of graphics and images)

Use social media to communicate in a closer tone with that community that you will build over time. It is critical that you consistently share valuable and engaging information for them.

Make sure your website and blog articles have social buttons so your readers can quickly and easily share your content on social media. I also advise you to add the links to your Facebook, Twitter, LinkedIn, Youtube, etc. profiles in your email signature.

6. Position yourself as an expert. Build your Online Authority

Every entrepreneur or company that wants to stand out from the competition, must position itself as an authority in its field. If you seek to gain the recognition and credibility of your potential clients, you should focus your actions on being perceived as an expert in your sector.

Online authority is defined as the influence that we exert on a certain community or niche, it is the prestige gained thanks to the knowledge, experiences and results that we share with them. Online authority is related to how we reach people and the magnitude of the impact we create on their lives.

Now, you may be wondering,

How can we get to be perceived as an online authority?

Online authority is achieved by those companies and professionals who connect with their audiences in a consistent, transparent and unique way. Positioning yourself as an expert is about earning the recognition and trust of the community you are targeting, showing who you are, what you have achieved, and what you want to achieve in the future.

Empowering the authority of a personal brand or business is closely linked to sharing information, resources and free tools that help that audience that you want to convert into followers and customers. So, when you have shared quality information with them and have established an emotional bond, you can pass the next step: the sale.

7. Do Comment Marketing on other blogs and participate in Forums

Comment Marketing is about leaving comments on other blogs geared towards your niche, that are not direct competition.

Comment Marketing can bring you the following benefits:

1. Make yourself known as an expert in your field
2. Capture the attention of the blogger where you comment
3. Gain new contacts and relationships.
4. Familiarize readers with your brand and with you.
5. Get traffic from other blogs through exposing yourself to a wider audience.
6. It is an opportunity for the invitation to write guest articles.

To make a good comment on an article from another blog, it is important that you explain something that adds value to what has already been said, talk about your experience and come up with ideas based on them. You can also leave a link to an article of yours where you add information about the topic, ask and answer questions. In this way readers will find your comment valuable and come to your site wanting to meet you.

Forums are also a good way to attract readers interested in your topic. Find forums that are related to the theme of your blog, interact with others and gain knowledge. Put the link of your blog as a signature so that it appears below each entry. Your signature will let people know about your blog and you can receive new visits that way.

8. Guest Articles are a great strategy to increase our followers

One of the main factors that Google considers to evaluate the quality of a web page is the quantity and quality of the backlinks (inbound links) that it has. Backlinks are links that point to a web page from other web pages.

A guest article or Guest Posting consists of writing an article for another blog, and that article contains at least one link to your website.

With these articles you can get your blog known to new audiences and therefore attract traffic and followers to your website, it also allows you to start being perceived as an expert in your professional field. It may take a little time to write a good article, but the benefits I assure you are worth it. Initially, you may not get many visits directly from the post, but user traffic from search engines like Google will definitely increase.

9. Without measuring you cannot advance

Nothing that is not measured, that does not have a follow-up, can be improved. Keeping these wise words in mind, you should install web analytics tools so that you can measure the progress of your online marketing strategies.

I recommend using Google Analytics, since it provides you with an amazing amount of data that allows you to know the vast majority of the behavioral details of all the pages of your Website.

These are some of the data that Google Analytics offers us:

• Number of visitors
• Unique visitors
• Returned Visitors
• Page views
• Average length of stay of visitors
• The bounce rate (how many people leave without going to any other page)
• Percentage of new visits
• Geographical location (from which countries and cities do you visit)
• The language of your browsers
• Type of traffic (sources)
• Operating system
• Mobile devices
• And the list goes on and on…

If you are not analyzing the statistics of your website, you will not be able to identify if you are doing something wrong, you will not know what you can correct and improve.

Failing is not bad, just the opposite. Only by failing again and again can you learn from your mistakes and correct your path. He who does not fail is because he has not even tried.

As my brother Daniel often says: Think, plan, act, measure, and correct. This model is applicable to all the projects you undertake. When things are done randomly, without rigor, the effectiveness drops a lot, the results do not come and you can lose enthusiasm.

10. Cultivate the habit of perseverance and patience

    "If the seed is sown with faith and cared for with perseverance, it will only be a matter of time to reap its fruits."

    Thomas carlyle

I have put this action at the end of this article, but it is perhaps the most important of all. It is essential that you have a well-defined purpose and supported by a burning desire to fulfill it, and just as important is knowing how to wait for the right time to collect the fruits, remember that Rome was not built in a day 😉

Sometimes things don't work. Perhaps your site is not positioned, perhaps you are receiving visits but not conversions. Many things can happen, and the worst thing you can do is be impatient and make drastic decisions.

Patience is critical to success, and it is also essential to keep an open and flexible mind in how we set out to achieve our goals. If you try something and it doesn't work, don't try it again until you've determined what went wrong.

Everything has its rhythm in life and in business, do not obsess with seeing the results, while they come enjoy the road, love what you do and give your best every day 🙂

I hope that you have enjoyed and learned from this article, and above all I hope that you begin to put into practice these 10 actions.

Let us know if you've tried these tips and what you've got as a result. If you have any recommendation to share, you are welcome to leave us a comment.

If you liked this post, like it and share it with your friends, it is a good way to exercise two very important habits in life: thank and share 🙂