How to write the first blog post in 2020

How to write the first blog post in 2020

What time that you sit down to write the first blog post, right?

But in reality, he is like the others, at least on a technical level. Yes, I know that the emotions are stronger and more if the blog is yours, as in this case. Nerves, excitement, joy and ... some fear, too.

They will read you for the first time. You go into battle with a shrunken heart hoping to make a good impression, but without breathing until someone says something. What will that first comment be like? What if you don't like the theme you've chosen?

I know that feeling perfectly.

I have released several blogs and I have already gone through that first blog post several times. But it is not the same to do it for clients than to make your own or the one that your company has ordered. So, to reduce all your stress, or almost, and help you focus on how you should write the first publication of that blog, we are going to review the formal and technical aspects behind it.

Table of Contents

1 Before writing the first blog post
        1.1 * Define your target
        1.2 * Define your editorial calendar
    2 10 Tips for writing the first blog post (while writing)
        2.1 / 1 / Tone
        2.2 / 2 / Style
        2.3 / 3 / Timeless
        2.4 / 4 / Write for your users
        2.5 / 5 / Content 100% yours
        2.6 / 6 / Write about a topic that you like and know.
        2.7 / 7 / Create an attractive and engaging title.
        2.8 / 8 / Use keywords in strategic places.
        2.9 / 9 / Optimize your images for SEO.
        2.10 / 10 / What if there is no interaction with your first blog post?
        2.11 / Bonus tip / Surround yourself with experienced bloggers.
    3 After writing your first blog post
        3.1 / * / Model your first blog post in WordPress or in your content manager.
        3.2 / * / Review the post before publishing it.
        3.3 / * / Spread the post on social networks.
        3.4 Personal note: the first post of my blog
    4 To finish ...

Before writing the first blog post

At least, these 3 situations are what lead you to start a blog from scratch:

    It is commissioned by the company where you work.

    Sometimes SMEs take advantage of internal resources to reduce costs or take advantage of the company's own staff's knowledge of the company.

    You want to enhance your personal brand.

    You are a freelance, you have clear the relevance that a personal blog has to communicate and attract your potential customers.

    You start the blog of one of your clients.

    Marketing agencies, digital transformation specialists and freelancers find that many of our clients do not have https: //winlead.es/sobre-winlead/en blog. And we must start building your digital communication strategy based on them.

In any of these cases the responsibility that falls on you is great. With it you start the most important part in a content marketing strategy.

In a blog, we will give them the content we create for them. And with the first blog post we have the opportunity to do it from the first moment. Do not miss it.

* Define your target

If you don't know who you're writing for, you can hardly connect with their emotions or solve their doubts.

Therefore, first of all, it is essential that you have defined the Buyer Persona of your target.

Identify them and write for them.

* Define your editorial calendar

It is better not to improvise with the content. Make a calendar and mark on it:

            The frequency of posts on your blog.
            The topics you are going to talk about. Remember to adjust them with people's lives. For example, at Christmas, relate your sector to this holiday.
            Study and decide which is the best day to publish your blog posts.

The more structured you have this section, the easier it will be for you to sit before the blank Word that challenges you with the first post of a blog.

10 Tips for writing the first blog post (while writing)

Your time has come. That magical and unknown moment in which you face the Word that will contain the first blog post.

Today I am not going to elaborate on how to write the ideal post. But I do refer you to Alberto Alcocer, who has a fantastic article on SocieTIC.

What I'm going to focus on is the basic and unique characteristics that a first blog post should have. We see it from a personal and technical point of view, do you think?

/ 1 / Tone

Define the tone of your blog from the first moment. The criterion you can use for this is knowing how your target speaks.

Are you representing a corporate blog? Use a formal tone.

Are you targeting millennials? Be more informal.

In parallel with these criteria, remember that you can combine a more colloquial and close tone. They are not incompatible. In fact, they are recommended to generate engagement.

Either way, they should reflect your identity, your character, your style. It is very important that you feel comfortable writing the first blog post, because that will motivate you to keep doing it.
Feeling comfortable writing the first blog post motivates you to keep doing it.

So, think about how you are, what your target is like, put it in the shaker and create your first post.

/ 2 / Style

Hand in hand with the tone, goes the style. And this also has a lot to do with how you are and what you want to demonstrate to those who read you.

And when I talk about style, I mean vocabulary, slang, admiration ... But I also think about the layout of your posts.

Obviously, there are some guidelines that the great G marks and which we should abide by, if we want our articles to position in the search engine. But you don't need to replicate what you see on other blogs. For example, in the first post of a blog you can already mark the style of images that you want to be defined.

/ 3 / Timeless

It is not strange to find a first blog post that explicitly states that it is in the title or in the first line of the newsroom.

I understand that you want to say it. What am I going to tell you if this is the first post on my blog! 🙂 But don't do it either in the title or in the post introduction.

There are many first posts that are titled something like "welcome to my blog". Or they start by saying "This is my first post."

We invest a lot of time and love in writing a post and we have to make it timeless. It would be convenient for us to write posts that can be broadcast at any time, except news, events, etc., which necessarily are.

So, shout to the 4 winds that it is your first post, of course! But remember that Google will not treat you the same if you say it in the key places that he likes to track.

I help you get this type of content in the post about what evergreen content is.

/ 4 / Write for your users

Content you post on behalf of a business or personal brand should have the customer at the center, if you want them to notice you. And, the first blog post can be a great opportunity to do so.

So your tickets must:

            Be useful, so that your target can make use of them.
            Give answers, so that your clients can solve their doubts. To know what they are, keep active listening on social networks.
            Differentiate ourselves from the competition. Your blog serves to show you the solutions you have for your clients and to differentiate yourself from your competition. Take advantage of that first blog post you have to write and start showing it from the beginning.

/ 5 / Content 100% yours

If the first blog post has a strong personal touch, this is even more so.

There are many types of content that you can post in a blog post. For example:

            Interviews
            Manuals and guides
            Reviews
            Event summaries
            Research

However, I believe that the first post should run away from those I have commented on in that mini list.

In my opinion, this first entry should be 100% yours, without doing interviews, without listing the top 50 "whatever", without showing opinions.

Because, generally, 80% of the articles you publish will be similar to this. Yes, you will do an interview, show opinions, go to an event and make a post about it. But the first blog post should be a reflection of what that blog is going to show.

Of course, if your blog is aimed at interviews, show the best one you have in your first post. But if you are not specific about these topics, let us see how you can help your potential customers and how you will do it.

/ 6 / Write about a topic that you like and know.

Writing a post is always a challenge, but facing the first blog post is even more so. Beyond what its technical writing implies, there are many emotions placed on it. But it is a first post and you want it to go well.

Do not hesitate and write about a subject that you master and that you like. It will help you to be more comfortable writing and you will get a better result.

/ 7 / Create an attractive and engaging title.

The titles of the posts are very important, yes. You can have the best content in the world, but if you can not attract anyone, you will have worked and put your soul into it for nothing.

There is a lot of competition out there, many authors and brands that have had their blog longer than yours. They have better positioning than you and more followers. So your effort to build a good title for a first blog post has to be twofold.

Because, as Frank Scipion says,

    Copywriting is not an art, it is a science.

So, practice, practice and practice.

With the first blog post it is normal that they do not know you, with which it is mandatory that you arouse the interest of your potential customers through a post.

It may also be that your community knows who you are because you have been digitally active, as a business or personal brand. If so, you must be very demanding of yourself. They will be looking at you and remember, this is your only chance to make a good first impression.

/ 8 / Use keywords in strategic places.

This first blog post helps you to apply all the tricks that you may already know about you already know about blogging. But if not, I give you 4 vital tips for the SEO of your entry.

            Write the Keyword in the title, as far to the left as possible.
            Place the Keyword in the first sentence of the post, as far to the left as possible.
            Insert the Keyword in the last sentence of the post, as far as possible.
            Distribute the Keyword in the copy of your post. Do it repetitively and naturally.

/ 9 / Optimize your images for SEO.

It is as important to optimize the text of a post as the images. Remember that Google has a section for search by images and it also helps you to gain positions in the results.

At the beginning of your blog you will not appear in the first results, but do not decline. You have to start working for those posts from the first post of a blog. Fight for it in each post.

/ 10 / What if there is no interaction with your first blog post?

We have all had a first time for everything in life. And writing on a blog is one of those "times". In the digital marketing sector there are great references, who have explained to us that nothing happened in their first post. In fact, the most normal thing would be that.

But, having in your hands something as delicate as a blog, it is well worth it to arm yourself with patience, be constant in your publications, apply the technical details that make it attractive to search engines and put a good dose of love .

You will see that this combination makes your followers grow and, with them, your digital reputation.

/ Bonus tip / Surround yourself with experienced bloggers.

Despite the fear of pressing the "publish" button in WordPress, everything is easier when you have people around you who help you solve your doubts.

Of course, even though this is the first blog post, I put all my experience at your disposal so that you can consult all your doubts (write me from the contact page).

After writing your first blog post

You have written your first post. Wow congratulations! (By the way, more than 500 words, right?).

Your work is not over because that Word you have to:

            Upload it to WordPress (or your content manager).
            Review it before posting.
            Spread it for everyone to read.

/ * / Lay out your first blog post in WordPress or in your content manager.

For your blog to succeed in your sector, no matter what it is, there is one very, very important thing that you have to remember:

    Your content must like and be useful to your audience,
    but you should also optimize it for Google.

    

So, I recommend that you take into account the recommendations to be able to lay out a post, so that it is optimized for search engines.

/ * / Review the post before publishing it.

When we are writing we have the feeling of having written in the best possible way. However, I advise you to read it again the next day before publishing it. It is likely that you can improve the writing of a phrase or that you do not like an expression as much as when you wrote it.

In addition to this, review the 10 writing tips we have seen in this post.

/ * / Spread the post on social networks.

You are facing your first blog post. Drafted, layout and reviewed. But if you don't make it known, nobody will know that it exists.

For this reason, publicize the post in the corporate profiles that you already have created on social networks. And keep in mind one thing: a timeless post, as we have said this is, you can spread it several times on the same social network. Don't settle for doing just one. Change the image and copy and share the url at least once a day for the first week after publishing it.

To end…

In this post I want to empathize with you and convey that I understand the emotions you feel when writing the first blog post. And it does not matter if it is from your company or your own.
A first post is always special.

But I also intend to make you see that it is one more post within a blog. That now seems to you to be the most important, but when you have been writing for several months you will see that each one is special. Because you will always want the last one to be better than the previous one.

Of course, you have to work at the level of useful content for your client and attractive to Google. If you have little practice, you will learn. Train, read, ask and practice. Write a lot and you will see how the 1500 word post that now takes 6 hours to write, in a short time you will do it in half.
The first blog post has a good dose of feelings and the technique of any other. Are you ready to start this challenge?